The Elder Scrolls 5 – Skyrim: Xbox exclusive content alienates PS3 fans
Nobody likes feeling left out. This is basic human nature. However, one of the most effective marketing approaches is to make a small group of people feel exclusive or appeal to the human desire for exclusivity. This is the dilemma Bethesda Softworks, the developer of The Elder Scrolls 5 – Skyrim, finds itself in. When it announced that Xbox 360 users will be the first to get access to DLC content for
The Elder Scrolls 5 – Skyrim, PS3 users felt left out. Bethesda should have known better – it should have seen this coming. It is not like we haven’t seen this before.
Whenever a publisher announces content which are to be released on one console platform earlier or exclusive content for a specific console, console rivalry between PS3 and xbox 360 fans inevitably flare up. Maybe if Skyrim wasn’t such a desired and anticipated game, PS3 fans’ feathers wouldn’t be as ruffled. However, given that The Elder Scrolls 5 – Skyrim is one of the most heavily anticipated titles of the year, many Playstation fans are feeling left out. This seeming Xbox 360 favoritism has provoked a few fans to start a petition at PSU for PS3 fans to boycott The Elder Scrolls 5 – Skyrim. Ouch. Not exactly the reaction Bethesda’s marketing team wanted to produce.
If I were Bethesda’s marketing manager, I’d get on the phone now and get the marketing team together and strategize how we can turn this to our advantage. Given the stakes involved, we’d want to soothe frayed nerves while riding the buzz this generates. Turn the sentiment of “boycott Skyrim” to “Bethesda cares for all fans.” With every crisis, comes opportunity. Bethesda needs to move quickly though since hesitation might bring about a branding/public relations meltdown.