Wii U: Ubisoft Has Big Dreams for the New Console
Ubisoft has big plans for the successor console for Nintendo’s Wii, the Wii U. The publisher and developer is confident that the Wii U is a powerful platform and will capture the imagination of gamers. This means the console has a lot of potential for new games.
The publisher of the Tom Clancy-, Assassin’s Creed- and Rayman-series believes that it can quickly deliver more third party titles for the Wii U than other publishers. This is a great strategy since there is some uneasiness regarding the new platform’s prospects. By taking the bull by the horn and taking some key strategic risks now, Ubisoft will have less competitors and might be the biggest publisher on the platform until other publishers finally (if ever) decide to jump in. Of course, this strategy is not without risks. In essence, Ubisoft is taking on the role of a guinea pig for this new platform.
The Wii U will launch in a vastly more competitive console landscape than its predecessor. It also has to contend with the console’s reputation, deserved or not, as a ‘casual gaming platform’. And it definitely needs as many titles as it can muster in order to make a difference in a highly competitive market.