Saints Row – The Third: Bizzare trailer attracts a lot of attention
What do you do when you’re in a very competitive field and everyone pretty much looks the same? You go a little bit crazy and stand out from the crowd. That’s the only thing I can think of to explain the completely bizzare “Professor Genki” pre-order trailer for Saints Row – The Third. It features bouncing bikini-clad anime boobies, dildo assaults, and human catapults. The collection of bizzare elements is reminiscent of Saturday Night Live’s Stefon listing out the “hot attractions” of a new club on the Lower East Side.
The Preorder Pack’s trailer is very frenetic and strange. I’m still deciding whether it is strange in the good sense or in the random sense. Thankfully, THQ has clarified some of the random elements behind the trailer. Professor Genki is a character in a reality show featured in the game – Super Ethical Reality Climax. This in-game game puts players through potentially fatal games like Monkey Money Grab and Professor Genki’s Sparkle Lab. Just working from my surface knowledge of Japanese reality game shows, Professor Genki’s show is actually part for the course. Hats off to Saints Row – The Third’s marketing team for playing up the bizarre aspect of its in-game show to get some eyeballs to its upcoming title. Order the pre-order pack and you’ll get some exclusive items that have Professor Genki’s likeness. Good stuff and good marketing.