PS Vita: Playboy Bunnies Pretend to Play Vita
If the starting line up for the newly launched Sony handheld doesn’t get you excited, maybe seeing some Playboy bunnies playing the new handheld might do the trick. If playing established and popular titles like FIFA 12, Uncharted – Golden Abyss or Rayman – Origins don’t reel you into playing the Vita, Sony’s probably wishing that Playboy bunnies playing WipEout 2048 will get core gamers to check out the console.
As part of a partnership with Playboy, Vita’s promotions campaign involve Playboy bunny “gamer next door” women visiting “Vita Hill Social Clubs” around the USA. These places are set up to allow would be Vita gamers some time to actually familiarize themselves with the handheld through hands-on demos.
They also get to enjoy drinks and the company of “hot women.” Game console promotions done the Playboy way. Which US cities will be graced by “Vita Hill Social Clubs”? San Francisco, Austin, Miami, Chicago, and Los Angeles. For more details on this unusual marketing partnership between these two established media brands, check out the Facebook page of Playboy.
As disconnected as it may seem at first blush, it appears that Sony looked squarely at the gamer demographics before pulling the trigger on this promotional deal with Playboy. The demographic truth about gamers in general is that the large majority of them are young adult males.