PS Vita: French Advertising Campaign Turns Heads
Wow France, just wow. Despite what stereotypes say about the French, their cheese eating habits or military naval prowess you can’t deny that they know how to run an eye catching advertising campaign. The Europeans have taken the tactile versatility of Sony’s new handheld console, the PS Vita, and translated that into a head turning image of a woman with four breasts.
With the tagline “two touchable surfaces, twice the sensation”, the advert is surprising clever considering it features a four breasted woman. The advert is also quite classy, though I doubt they will release an alternative version for those people not attracted to breasts, maybe a double-arsed man or something, that probably wouldn’t sell quite as many units.
Sony have been in trouble before for controversial advertising. In July 2006 the company ran a Dutch campaign for it’s then handheld console, the PSP, that featured an Aryan model seemingly subjugating a terrified looking black person with the slogan, “White is coming”. Hopefully this was just an ill-conceived idea and nothing sinister, though it does make you wonder what on earth must have been going through the advertising department’s mind.
Luckily with this latest mammary offering it is quite easy to see what was going through the advertiser’s mind, and what they think is going through the minds of most of their customers. Will you be so easily convinced that the PS Vita is worth your hard-earned money or will you need more persuasion than a headless, four breasted feminoid? Leave your responses in the comment section below.