Star Wars – The Old Republic: Bioware Announces Guild Summit as Game Hits 1.7 Million Users
When it comes to MMORPG membership size, World of Warcraft is the 800 pound guerilla to beat. It’s 10 Million plus members amounts to a huge monthly revenue. That’s a large pile of gold to protect from all comers. So far, given the threat of the Free To Play model, and the soft global economy, it appears Blizzard is holding steady.
However, I’m sure it is keeping an eye out for EA subsidiary Bioware’s Star Wars – The Old Republic. While still nowhere near the size of WOW, Star Wars – The Old Republic is quickly ramping up its active subscriber base. It announced that it has just hit the 1.7 million mark and it is still climbing. 8.3 million to go. Whew.
Bioware has its work cut out for it. Borrowing a page from Blizzard’s fan convention strategy (Blizzcon anyone?), Star Wars – The Old Republic will also have its own fan convention-sort of. Unlike Blizzcon which is really a bachannalia of costumed revelry, SWTOR’s Guild Summit is all about business. The Summit, which runs from March 4 to 6 in Austin Texas aims to gather game guild leaders from all over the world and have them meet up with game developers.
The game was developed by BioWare Austin. The format will included roundtable discussions, feedback, upcoming game feature previews, and Q&A. Bioware knows its up against a formidable competition and closely interacting with opinion leaders of its global player community is definitely a good step towards giving its player base what it wants.
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