Medal of Honor – Warfighter: Developer Seeking to Avoid EA vs Activision Fight
Maybe the folks at Danger Close learned from the heated “who gets to wear the first person shooter title crown” marketing and buzz-building struggle between video game industry behemoths Activision and EA. What else would explain why Danger Close executive producer Greg Goodrich to say he didn’t wish to “pick a fight” with Activision for this year’s shooter battle between Medal of Honor – Warfighter and this year’s flavor of Activision’s long running Call of Duty series.
Goodrich said that due to the similarity of genres and release time between the upcoming COD title Black Ops 2 and Medal of Honor – Warfighter, it is understandable to see the two locked in a fight. However, he points out that if you look back at previous first-person shooter battles for marketing supremacy, the ones picking a fight did not come from the game’s development team. Still, Goodrich did mention that Medal of Honor’s next installment runs from a storyline that was developed by Tier 1 Operators. Real military. Still, he said the Danger Close team would use that factor when drawing a comparison between the COD and Modern Warfare franchises.
Genre rivalries among publishers is not uncommon. EA’s FIFA franchise has been at it with Konami’s Pro Evolution (World Soccer: Winning Eleven in Japan) line for some time now. Of course, Battlefield 3 and COD’s marketing battle produced lots of flash last year.