Madden NFL 13: Pre-Order Bonus Announced

You just gotta love the concept of pre-orders. In addition to ensuring that you lock in a copy of a highly anticipated game title, you also get an incentive for doing so. Talk about winning twice! Take the case of the long-running and highly successful NFL football simulation game series Madden NFL.

This title gets mobbed when it drops so it is a good idea to lock in before the annual hype for each year’s release reaches a crescendo. Amazon has released the cover art for the upcoming game, and it features one of the best players in the league right now, the Detroit Lions’ Calvin Johnson. Let’s hope Johnson does not share in the infamous “Madden curse” and get his prospects for further greatness seriously limited by the jinx of appearing on the cover of Madden. Anyhow, besides the Amazon revelation of the cover art, Amazon is also offering an exclusive pre-order bonus. Buy the title in advance from Amazon and you will get a nice little freebie you can immediately use. That’s right-buy Madden NFL 13 now and you hook up with the Andrew Luck Future Stars Draft Pick Madden Ultimate Team Card which you can use immediately in Madden NFL 12. How does this card work?

Screenshot from Madden NFL 13 (Credit: EA)

Pick up the card in Madden Ultimate Team 12 so you can unlock the Andrew Luck Rookie Card for Madden ultimate Team 13. What a clever marketing system. It builds value for both the existing and upcoming game. And some people wonder why Madden NFL dominates the NFL football simulation game space?

• Share article with other networks
•