Call of Duty – Modern Warfare 3: Real Soldier Dislikes CoD-Commercials
Have you seen the Modern Warfare 3 commercial featuring Sam Worthington and Jonah Hill? Well, the whole thing obviously needed a great budget. Activision was willing to shell out the dough for a cool and popular commercial to further boost the sales. Fans were ecstatic, which is the reaction Activision was going for. Not everyone is pleased, however.
D.B. Grady is a former paratrooper. So, he knows what war games are all about in reality. He is also a novelist and an essayist who is more than willing to give out his opinion. It seems that for people who actually fought in wars as Grady did as a “former paratrooper with US Army Special Operations Command and a veteran of Afghanistan”, the series “trivializes and sanitizes war to an extreme, setting a new low.”
He also went on to say that the whole deal would have been more acceptable before September 11 ever happened. If this were the case then players could just fantasize about what happened in the Vietnam War. With just one example to hold on to, you could not really blame players to somehow trivialize war or dramatize them a certain way. “But after ten years of constant war, of thousands of amputees and flag-draped coffins, of hundreds of grief-stricken communities, did nobody involved in this commercial raise a hand and say, ‘You know, this is probably a little crass. Maybe we could just show footage from the game’.”
Of course, we could probably just remind Grady that most video games do not show actual footage in their trailers. So what may seem to be “hideous marketing” to him is just the usual.