Dead or Alive 5: Team Ninja Asks for Demo Ideas from Fans
If you are a fan of the fighting game series Dead or Alive, Team Ninja, the developer of the series’ latest installment, Dead or Alive 5 wants to hear from you. The Japanese developer is breaking away from the reliance of Japanese fighting games on location-testing.
Arcades are still quite popular in Japan and many fighting game developers use feedback from location-tests in arcades to help them make sure there are enough gameplay balances among fighting game titles’ characters. The problem with location-testing is that the statistical sample is skewed towards Japanese gamers or people who show up at gaming conventions. These pools of players don’t reflect the general profile of the target market for these games. Developers can easily end up with a game that might make casual gamers (a market too large to ignore) feel left out. To avoid this issue, Team Ninja is using a global demo for the upcoming Dead or Alive 5. Players can download and play it and send feedback at their leisure. This would allow for a larger sampling pool instead of location-test participants. How do you participate?
If you buy Ninja Gaiden 3, you can participate in the demo. You are not required to send feedback. That’s how casual the demo process is. The feedback is taken by a survey page located on the official website for Dead or Alive 5. If you wish to participate, better hurry-the page is open to feedback only until April 30.

