Call of Duty – Modern Warfare 3: Did Rival Steal Some Market Share?
The year 2011 has proven itself to be a year of rivalries in the world of video games. The rivalry between Battlefield 3 and Call of Duty – Modern Warfare 3 is the most notable. The two exchange gameplay videos while they are continually compared by critics and gamers alike. There was some nasty back talk. Players, however, seem to have made a choice early on.
Both games were released to great feedback. Fans also appreciate what the games can offer. The latest COD title, however, won over the latest Battlefield instalment. This had already been predicted by analysts. Electronic Arts COO Peter Moore believes, however, that Battlefield 3 still managed to take a way some share that should have been Modern Warfare’s. He said that the stats favor EA though some may say that it is still pretty early. This is what he said exactly: “It’s early days and we’re only a month in, we feel very good about it. Two entities have benefited from Call of Duty and Battlefield being on the market: gamers and the industry. Together we’ve grown the genre enormously.”
He also went on to say that,”“10 million sold in and 5 million sold through doesn’t come out of nowhere, if we haven’t gained share, that means in the first week we’ve added 5 million new FPS gamers. I think when the dust fully settles, maybe when we’re looking at this at the end of our fiscal year, we’ll do an analysis and I think we will have taken share.”
Screenshot from Call of Duty - Modern Warfare 3 (Credit: Activision)
Both publishers certainly did well with their respective titles and learned lots of things along the way. So, that should still be good, rivalry going on or not.
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