Battlefield 3: 99 Problems Trailer Taunts COD
This first person shooter action video game from developer DICE and publisher EA has a new tag line for its new TV advertisement. Battlefield 3 goes “Above and Beyond the Call”, a not so subtle reference to its rival shooter from Activision. Last week, it promised to deliver the complete version of its “99 Problems” and it did. The Call of Duty – Modern Warfare is considered as the king of the online FPS arena for so long now that EA is hoping to snatch its title by showcasing some gameplay footages that have never been seen on TV yet. The cheeky tag line is also quite visible on all EA’s PR for the beta testing of Battlefield 3. Last month, CVG interviewed Frank Gibeau, EA Labels president about its FPS series. Gibeau said, “Call of Duty will have its first real competition it’s had in a long time”.
He further said at Gamescom, “This Christmas we’re definitely going to take market share in the FPS category from those guys. Customers like competition, they like these kinds of heavyweight fights so we’re going for it.” It would only make sense if Modern Warfare’s fans will be outraged by this obvious aim right between the eyes of The Call of Duty.
It seems everyone is catching on with the business of getting to each other’s throats. Which is exactly what’s happening between EA and Activision since the Battlefield publisher signed a publishing deal with Jason West and Vincent Zampella, former bosses of Infinity Ward. Battlefield 3 is going to be released on October 28 in Europe. Modern Warfare 3, on the other hand, will come out on November 8.